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About

Call Tracking Service

Know exactly what marketing activity is making your phone ring

Moneypenny’s world-first partnership with leading call tracking provider, Ruler Analytics, ties previous marketing interactions back to every new phone enquiry - for a true picture of what campaigns are working and where you can maximise ROI.

Call Tracking explained

Pay-per-click adverts. Specific keywords. Email campaigns. Wouldn't it be great if you could view your calls as part of a full customer journey to understand exactly what's driven people to pick up the phone in the first place?

This is the beauty of Call Tracking from Moneypenny: not only do you ensure every valuable call is captured and answered professionally by our receptionists, but you also gain full visibility of these leads, from first interaction to successful conversion, all in one place.

Be confident your marketing is working with Call Tracking

Know for certain what marketing activity is driving the most calls

Guarantee every phone enquiry receives an exceptional first impression

Optimise campaign performance across PPC, SEO and paid social channels

Connect your CRM system to discover true marketing ROI across all calls

Register for early access to Call Tracking

Anticipated release expected early 2025. Submit your details and we’ll contact you to tell you more about this exciting opportunity.

Name*
Company name*
Email*
Phone Number*
No. of Employees:
1-2021-100101-250250+
How many website visits do you receive per month? (Approx.)
How will we use your data? Read our privacy policy, or opt-out of ongoing communications from us.
Source
Referrer
Landing
Submitted
Consent
Location
Form Type
UTM Source
UTM Medium
UTM Campaign
UTM Term
UTM Content
UTM Expld
GCLID
MSCLKID
Ruler Analytics Session
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How our Call Tracking Service works

We have a discovery session together

This is the ideal opportunity to ask us anything and also tell us about your key objectives and priorities for using Call Tracking, so we can tailor your implementation plan.

Add tracking to your website

Your tracking tags and API are available in your Ruler Analytics account, so it’s easy to complete the integration in a few simple steps with support on hand if required.

Your Moneypenny PA starts answering your calls

We have natural free-flowing conversations with your callers, capturing all details you deem important and can even send pre-qualified enquiries directly into your CRM if preferred.

Match phone leads to marketing data

Every time we capture a new lead over the phone for you, Ruler matches this new lead with the caller’s marketing interactions and fires it to your Ruler Analytics portal.

Optimise your marketing campaigns

When the call we’ve captured converts, Ruler attributes the revenue figures in your CRM to the marketing activity that worked, allowing you to optimise campaigns with confidence.